fix(seo): block stale keyword strategy gates

seo_mode/seo_mode/server/src/keywords/keywordCleaning.ts

@@ -541,7 +541,7 @@ function enforceKeywordCleaningSemanticGuard(
 
     return {
       ...item,
-      blockers: unique([...item.blockers, "semantic_facet_loss"]),
+      blockers: unique([...(Array.isArray(item.blockers) ? item.blockers : []), "semantic_facet_loss"]),
       confidence: Math.min(item.confidence, 0.62),
       decision: "risky",
       reason: `${semanticDowngradeReason} Backend guard понизил фразу в risky: частотность не перекрывает потерю смысла.`

seo_mode/seo_mode/server/src/keywords/keywordMap.ts

@@ -369,6 +369,12 @@ function getKeywordPriorityWeight(priority: KeywordCleaningItem["priority"]) {
   return 1;
 }
 
+function getKeywordDecisionRouteWeight(decision: KeywordCleaningItem["decision"]) {
+  if (decision === "use") return 2;
+  if (decision === "support") return 1;
+  return 0;
+}
+
 function canModelRouteKeyword(item: KeywordCleaningItem, guard?: SemanticFacetGuard) {
   const semanticFit = guard ? getSemanticFitAssessment(item, guard) : null;
 
@@ -404,7 +410,7 @@ function getKeywordRole(item: KeywordCleaningItem, indexInTarget: number, guard:
     return "validate";
   }
 
-  if (indexInTarget === 0 && item.priority === "high" && !isLongTailKeywordCandidate(item)) {
+  if (item.decision === "use" && indexInTarget === 0 && item.priority === "high" && !isLongTailKeywordCandidate(item)) {
     return "primary";
   }
 
@@ -470,6 +476,13 @@ function buildItems(contract: MarketEnrichmentContract, cleaning: KeywordCleanin
         return rightRouteWeight - leftRouteWeight;
       }
 
+      const leftDecisionWeight = getKeywordDecisionRouteWeight(left.decision);
+      const rightDecisionWeight = getKeywordDecisionRouteWeight(right.decision);
+
+      if (leftDecisionWeight !== rightDecisionWeight) {
+        return rightDecisionWeight - leftDecisionWeight;
+      }
+
       const leftPriorityWeight = getKeywordPriorityWeight(left.priority);
       const rightPriorityWeight = getKeywordPriorityWeight(right.priority);
 

seo_mode/seo_mode/server/src/strategy/seoStrategy.ts

@@ -307,6 +307,7 @@ function getOpportunityTiming(
 }
 
 function buildSiteMaturity(input: {
+  activeApprovedKeywordCount: number;
   keywordMap: KeywordMapContract;
   market: MarketEnrichmentContract;
   serpInterpretation: SerpInterpretationContract;
@@ -355,7 +356,7 @@ function buildSiteMaturity(input: {
       : "Нет данных Webmaster/Метрики/Search Console-style: рынок виден, но сам сайт ещё не доказал индексацию и первые сигналы.",
     schemaVersion: "site-maturity.v1",
     signals: {
-      approvedKeywordCount: input.keywordMap.persisted.approvedDecisionCount,
+      approvedKeywordCount: input.activeApprovedKeywordCount,
       hasAuthorityEvidence,
       hasIndexEvidence,
       hasPerformanceEvidence,
@@ -813,9 +814,11 @@ function buildDemandEvidence(
   cleaning: KeywordCleaningContract,
   keywordMap: KeywordMapContract
 ): SeoStrategyContract["evidence"]["demand"] {
-  const persistedPhraseSet = new Set(keywordMap.persisted.items.map((item) => item.phrase.toLocaleLowerCase("ru-RU")));
+  const persistedPhraseSet = new Set(
+    getActiveStrategyKeywordMapItems(cleaning, keywordMap).map((item) => normalizePhraseKey(item.phrase))
+  );
   const topSignals = cleaning.items
-    .filter((item) => persistedPhraseSet.has(item.phrase.toLocaleLowerCase("ru-RU")) && item.frequency !== null)
+    .filter((item) => persistedPhraseSet.has(normalizePhraseKey(item.phrase)) && item.frequency !== null)
     .sort((left, right) => (right.frequency ?? 0) - (left.frequency ?? 0))
     .slice(0, 8)
     .map((item) => ({
@@ -872,7 +875,7 @@ function getCleaningItemByPhrase(cleaning: KeywordCleaningContract) {
   const itemsByPhrase = new Map<string, KeywordCleaningContract["items"][number]>();
 
   for (const item of cleaning.items) {
-    const key = item.phrase.toLocaleLowerCase("ru-RU");
+    const key = normalizePhraseKey(item.phrase);
     const currentItem = itemsByPhrase.get(key);
 
     if (!currentItem || (item.frequency ?? 0) > (currentItem.frequency ?? 0)) {
@@ -883,6 +886,30 @@ function getCleaningItemByPhrase(cleaning: KeywordCleaningContract) {
   return itemsByPhrase;
 }
 
+function getActiveStrategyKeywordMapItems(cleaning: KeywordCleaningContract, keywordMap: KeywordMapContract) {
+  const cleaningByPhrase = getCleaningItemByPhrase(cleaning);
+  const currentRoutableByPhrase = new Map(
+    keywordMap.items
+      .filter((item) => item.role !== "validate" && item.role !== "secondary_candidate")
+      .map((item) => [normalizePhraseKey(item.phrase), item])
+  );
+
+  return keywordMap.persisted.items.filter((item) => {
+    const cleaningItem = cleaningByPhrase.get(normalizePhraseKey(item.phrase));
+    const currentMapItem = currentRoutableByPhrase.get(normalizePhraseKey(item.phrase));
+
+    return (
+      Boolean(currentMapItem) &&
+      Boolean(cleaningItem) &&
+      (cleaningItem?.decision === "use" || cleaningItem?.decision === "support") &&
+      cleaningItem?.evidenceStatus === "collected" &&
+      cleaningItem?.frequency !== null &&
+      currentMapItem?.role === item.role &&
+      normalizeKey(currentMapItem?.targetPath ?? null) === normalizeKey(item.targetPath)
+    );
+  });
+}
+
 function buildOpportunities(
   cleaning: KeywordCleaningContract,
   keywordMap: KeywordMapContract,
@@ -891,7 +918,7 @@ function buildOpportunities(
   const cleaningByPhrase = getCleaningItemByPhrase(cleaning);
   const groups = new Map<string, KeywordMapPersistedItem[]>();
 
-  for (const item of keywordMap.persisted.items) {
+  for (const item of getActiveStrategyKeywordMapItems(cleaning, keywordMap)) {
     const key = normalizeKey(item.targetPath);
     const group = groups.get(key) ?? [];
 
@@ -956,6 +983,7 @@ function buildOpportunities(
 }
 
 function buildSerpOpportunities(
+  cleaning: KeywordCleaningContract,
   serpInterpretation: SerpInterpretationContract,
   keywordMap: KeywordMapContract,
   siteMaturity: SeoStrategyContract["siteMaturity"]
@@ -964,7 +992,7 @@ function buildSerpOpportunities(
     return [];
   }
 
-  const approvedPhraseSet = new Set(keywordMap.persisted.items.map((item) => normalizePhraseKey(item.phrase)));
+  const approvedPhraseSet = new Set(getActiveStrategyKeywordMapItems(cleaning, keywordMap).map((item) => normalizePhraseKey(item.phrase)));
 
   return serpInterpretation.phraseInterpretations
     .filter(
@@ -1072,6 +1100,7 @@ function buildMissingEvidence(
 }
 
 function buildRisks(input: {
+  activeApprovedKeywordCount: number;
   cleaning: KeywordCleaningContract;
   contextReview: Awaited<ReturnType<typeof getLatestSeoContextReview>>;
   keywordMap: KeywordMapContract;
@@ -1104,13 +1133,13 @@ function buildRisks(input: {
     });
   }
 
-  if (input.keywordMap.persisted.approvedDecisionCount === 0) {
+  if (input.activeApprovedKeywordCount === 0) {
     risks.push({
       id: "risk:no_approved_keywords",
       level: "critical",
-      message: "Нет подтверждённых решений по фразам, поэтому стратегия не имеет опорной карты спроса.",
+      message: "Нет активных подтверждённых решений по фразам: сохранённые ранее решения устарели или не проходят текущий semantic/evidence guard.",
-      mitigation: "Сначала сохранить решения карты фраз, подтверждённые доказательствами.",
+      mitigation: "Сначала сохранить актуальные решения карты фраз, подтверждённые текущим cleaning и Stage 3.",
-      title: "Нет утверждённой карты решений"
+      title: "Нет актуальной карты решений"
     });
   }
 
@@ -1239,6 +1268,7 @@ function buildStrategyOptions(input: {
 }
 
 function getStrategyScore(input: {
+  activeApprovedKeywordCount: number;
   contextReady: boolean;
   keywordMap: KeywordMapContract;
   market: MarketEnrichmentContract;
@@ -1253,7 +1283,7 @@ function getStrategyScore(input: {
     score += 20;
   }
 
-  if (input.keywordMap.persisted.approvedDecisionCount > 0) {
+  if (input.activeApprovedKeywordCount > 0) {
     score += 20;
   }
 
@@ -1282,8 +1312,12 @@ function getStrategyScore(input: {
   return Math.max(0, Math.min(100, score));
 }
 
-function getState(score: number, keywordMap: KeywordMapContract, missingEvidence: SeoStrategyContract["missingEvidence"]): SeoStrategyState {
+function getState(
-  if (keywordMap.persisted.approvedDecisionCount === 0) {
+  score: number,
+  activeApprovedKeywordCount: number,
+  missingEvidence: SeoStrategyContract["missingEvidence"]
+): SeoStrategyState {
+  if (activeApprovedKeywordCount === 0) {
     return "blocked";
   }
 
@@ -1343,15 +1377,24 @@ export async function getSeoStrategyContract(projectId: string): Promise<SeoStra
       : getEmptySerpInterpretationContract(projectId);
   const context = buildContextEvidence(contextReview);
   const contextReady = context.status === "ready";
+  const activeStrategyKeywordMapItems = getActiveStrategyKeywordMapItems(cleaning, keywordMap);
+  const activeApprovedKeywordCount = activeStrategyKeywordMapItems.length;
   const demand = buildDemandEvidence(market, cleaning, keywordMap);
-  const siteMaturity = buildSiteMaturity({ keywordMap, market, serpInterpretation, yandexEvidence });
+  const siteMaturity = buildSiteMaturity({
+    activeApprovedKeywordCount,
+    keywordMap,
+    market,
+    serpInterpretation,
+    yandexEvidence
+  });
   const phasePlan = buildPhasePlan(siteMaturity);
   const opportunities = [
     ...buildOpportunities(cleaning, keywordMap, siteMaturity),
-    ...buildSerpOpportunities(serpInterpretation, keywordMap, siteMaturity)
+    ...buildSerpOpportunities(cleaning, serpInterpretation, keywordMap, siteMaturity)
   ];
   const missingEvidence = buildMissingEvidence(market, contextReview, yandexEvidence, serpInterpretation);
   const risks = buildRisks({
+    activeApprovedKeywordCount,
     cleaning,
     contextReview,
     keywordMap,
@@ -1370,6 +1413,7 @@ export async function getSeoStrategyContract(projectId: string): Promise<SeoStra
     siteMaturity
   });
   const strategyConfidenceScore = getStrategyScore({
+    activeApprovedKeywordCount,
     contextReady,
     keywordMap,
     market,
@@ -1388,7 +1432,7 @@ export async function getSeoStrategyContract(projectId: string): Promise<SeoStra
     semanticRunId: market.semanticRunId,
     projectOntologyVersion: market.projectOntologyVersion,
     generatedAt: new Date().toISOString(),
-    state: getState(strategyConfidenceScore, keywordMap, missingEvidence),
+    state: getState(strategyConfidenceScore, activeApprovedKeywordCount, missingEvidence),
     verdict: {
       confidence: getConfidence(strategyConfidenceScore),
       primaryConstraint:
@@ -1405,7 +1449,7 @@ export async function getSeoStrategyContract(projectId: string): Promise<SeoStra
             : "Стратегия пока не доказана"
     },
     readiness: {
-      approvedKeywordCount: keywordMap.persisted.approvedDecisionCount,
+      approvedKeywordCount: activeApprovedKeywordCount,
       contextReady,
       evidenceGapCount: missingEvidence.length,
       externalProviderConnectedCount,

seo_mode/seo_mode/server/src/strategy/strategyQualityReview.ts

@@ -393,8 +393,40 @@ function buildChecks(strategy: SeoStrategyContract, synthesis: StrategySynthesis
     expansionOptions.some((option) => option.confidence !== "low" || option.priority !== "low" || option.expectedImpact !== "low");
   const hasPhaseDecision = synthesis.phaseDecision.currentPhase === strategy.siteMaturity.phase && synthesis.phaseDecision.hold.length > 0;
   const hasReadableNextStep = synthesis.recommendedPath.doNow.length > 0 && synthesis.recommendedPath.hold.length > 0;
+  const hasActiveKeywordMap = strategy.readiness.approvedKeywordCount > 0 && strategy.opportunities.length > 0;
+  const synthesisHasActionableRoute =
+    synthesis.recommendedPath.doNow.length > 0 ||
+    synthesis.decisionOptions.some((option) => option.scenario !== "analytics_first" && option.scenario !== "bootstrap_runway");
 
   return [
+    makeCheck({
+      action: hasActiveKeywordMap
+        ? "Продолжать синтез только из актуальной сохранённой keyword map."
+        : "Сначала пересохранить Stage 3 после текущего keyword cleaning: stale approved decisions не должны кормить стратегию.",
+      category: "evidence_integrity",
+      id: "evidence:active_keyword_map",
+      message: hasActiveKeywordMap
+        ? `${strategy.readiness.approvedKeywordCount} активных keyword decisions доступны стратегии.`
+        : "Нет активных keyword decisions: текущий cleaning/Stage 3 не подтверждает сохранённую ранее карту.",
+      severity: hasActiveKeywordMap ? "low" : "critical",
+      status: hasActiveKeywordMap ? "pass" : "fail",
+      title: "Актуальная карта ключей"
+    }),
+    makeCheck({
+      action:
+        strategy.state === "blocked" && synthesisHasActionableRoute
+          ? "Пересобрать synthesis после актуализации keyword map или оставить только data-gap/bootstrap действия."
+          : "Не давать synthesis текущие SEO-действия, если базовая strategy заблокирована.",
+      category: "phase_guardrail",
+      id: "phase:no_actionable_synthesis_when_strategy_blocked",
+      message:
+        strategy.state === "blocked" && synthesisHasActionableRoute
+          ? "Strategy заблокирована, но synthesis всё ещё содержит action route/decision options."
+          : "Synthesis не обходит заблокированное состояние базовой strategy.",
+      severity: strategy.state === "blocked" && synthesisHasActionableRoute ? "critical" : "low",
+      status: strategy.state === "blocked" && synthesisHasActionableRoute ? "fail" : "pass",
+      title: "Synthesis не обходит strategy gate"
+    }),
     makeCheck({
       action:
         immediateHeadTargets.length > 0
@@ -711,6 +743,17 @@ function normalizeOutput(
 }
 
 export async function getLatestStrategyQualityReviewContract(projectId: string): Promise<StrategyQualityReviewContract> {
+  const [strategy, synthesis, serpInterpretation] = await Promise.all([
+    getSeoStrategyContract(projectId),
+    getLatestStrategySynthesisContract(projectId),
+    getLatestSerpInterpretationContract(projectId)
+  ]);
+  const currentBackendReview = buildStrategyQualityReviewOutput(projectId, strategy, synthesis, serpInterpretation);
+
+  if (currentBackendReview) {
+    return currentBackendReview;
+  }
+
   const result = await pool.query<StrategyQualityReviewRunRow>(
     `
       select id, status, input, output, error_message, started_at, completed_at, created_at